Analisis Swot: Faktor Internal Dan Eksternal Pada Pengembangan Usaha Sayuran Hidroponik Di Kota Banda Aceh

The purpose of this research is to identify internal and external factors that influence the development red sugar cane business. This study uses method evaluation (IFE) (EFE). Internal factor analysis carried out company's strengths can be used anticipated weaknesses. External conducted opportunities exploited threats avoided. Based on results processing IFE matrix, total score generated 3.58. While for EFE matrix 3.14. Both scores are above 2.5 which means position quite strong. So company has an average ability take advantage anticipate weaknesses threats. Its main strength lies in location gardens close consumers. weakness hydroponic vegetable business Banda Aceh City lack available exhibitions. biggest opportunity effective market segmentation. threat faced increase price raw materials.